Today's media savvy consumers don't choose products and services from marketing gimmicks or 'advertising.' They are looking to lead a lifestyle they can believe in.

Aligning brands and companies within a vision of how a consumer wants to live is what Branded Content is all about. Taking a real-word, documentary approach, MediaPlace puts brands and products alongside everyday people living their lives - showing how a company makes a difference to consumers and fits within their goals.

Crafting customized Branded Content campaigns in place-based, on-line and corporate environments, MediaPlace has developed several successful projects for some of the biggest brands in the world.

The result is more than just a purchase - it is a brand loyalty that lasts a lifetime.

Real Athletes is a multi-platform media campaign that celebrates the extraordinary achievements of student-athletes across America.

Through a series of brief, documentary-style testimonials, Real Athletes shows young people overcoming personal and social challenges to achieve greatness on and off the playing field.

In their own words, athletes discuss how sports has made the difference between a life of hardship and a life of opportunity.

Each athlete is selected from across the country according to personality, presence, and the relevance of their story within today's active youth culture.

MediaPlace has teamed with Foot Locker to deliver inspirational content reminding viewers about Black History Month each February.

Celebrating the contributions of African-Americans to our nation's history and the hopes of young African-American's today - we have brought original stories of young people's dreams to life in-store to inspire everyone to chase dreams of their own.