The Challenge

To showcase the value of an education through the words of recipients of the United Negro College Fund / Foot Locker Foundation. The United Negro College Fund needed to increase their scholarship funding. They wanted a fresh idea to show how donations make a real difference to kids.

The Answer

MediaPlace contacted the Historical Black Colleges and Universities throughout the United States to find inspiring stories of Foot Locker Foundation / UNCF scholarship recipients , then conducted dozens of phone interviews to see which students would be good fits to feature in a public service announcement. Working with the UNCF and Foot Locker, we identified the proper candidates and traveled the country to conduct on-campus interviews. The result is a series of personal, impactful statements showing how The United Negro College Fund and the power of education changes people’s lives.

The Challenge

For Coca-Cola’s 100 year anniversary as a bottler in the northeast, the company needed to thank its employees in a special way – and inspire them to build on the success of one of the world’s most popular brands.

The Answer

MediaPlace challenged Coca-Cola to focus on the core workers who make their products every-day: Men and Women inside the factories and bottling plants who put their passion into quality and taste. MediaPlace profiled employees conducting interviews in major bottling facilities in the northeast, creating inspirational content that was seen both internally and externally throughout the Coca-Cola community.