Todayıs media savvy consumers donıt choose products and services from marketing gimmicks or 'advertising.' They are looking to lead a lifestyle they can believe in.
Aligning brands and companies within a vision of how a consumer wants to live is what Branded Content is all about. Taking a real-word, documentary approach, MediaPlace puts brands and products alongside everyday people living their lives showing how a company makes a difference to consumers and fits within their goals.
Crafting customized Branded Content campaigns in place-based, on-line and corporate environments, MediaPlace has developed several successful projects for some of the biggest brands in the world.
The result is more than just a purchase it is a brand loyalty that lasts a lifetime.
For the past two years Harley-Davidson and MediaPlace have set out across the country on a mission: To find Harley-Davidson Motorcycle owners who could tell us in their own words what it means to ride.
The result is Rider Stories - a unique glimpse inside the lives of riders from all walks of life.
These inspirational profiles show us the bikes, roads and dreams of these extraordinary yet ordinary people.
Rider Stories is produced by MediaPlace exclusively for The Harley-Davidson.
Real Athletes is a multi-platform media campaign that celebrates the extraordinary achievements of student-athletes across America.
Through a series of brief, documentary-style testimonials, Real Athletes shows young people overcoming personal and social challenges to achieve greatness on and off the playing field.
In their own words, athletes discuss how sports has made the difference between a life of hardship and a life of opportunity.
Each athlete is selected from across the country according to personality, presence, and the relevance of their story within today's active youth culture.
MediaPlace has teamed with Foot Locker to deliver inspirational content reminding viewers about Black History Month each February.
Celebrating the contributions of African-Americans to our nation's history and the hopes of young African-American's today - we have brought original stories of young people's dreams to life in-store to inspire everyone to chase dreams of their own.
