The Challenge

To showcase the value of an education through the words of recipients of the United Negro College Fund / Foot Locker Foundation. The United Negro College Fund needed to increase their scholarship funding. They wanted a fresh idea to show how donations make a real difference to kids.

The Answer

MediaPlace contacted the Historical Black Colleges and Universities throughout the United States to find inspiring stories of Foot Locker Foundation / UNCF scholarship recipients , then conducted dozens of phone interviews to see which students would be good fits to feature in a public service announcement. Working with the UNCF and Foot Locker, we identified the proper candidates and traveled the country to conduct on-campus interviews. The result is a series of personal, impactful statements showing how The United Negro College Fund and the power of education changes people’s lives.

The Challenge

Harley-Davidson wanted to share the opening of their new museum with the world. 100 years in the making, Harley-Davidson wanted to make sure that the opening celebration was celebrated far beyond the museum itself in Milwaukee. The opening ceremonies brought people from around the world together in Milwaukee to honor this iconic American brand.

The Answer

MediaPlace produced a live webcast of the opening ceremonies that was viewed by tens of thousands of people in over more than 14 different countries, watching the ribbon cutting, live music performances, and speeches by dignitaries, all presented with a live host in a multi-camera, traditional television format. MediaPlace also produced custom behind the scenes segments to compliment the live broadcast.

The Challenge

For Coca-Cola’s 100 year anniversary as a bottler in the northeast, the company needed to thank its employees in a special way – and inspire them to build on the success of one of the world’s most popular brands.

The Answer

MediaPlace challenged Coca-Cola to focus on the core workers who make their products every-day: Men and Women inside the factories and bottling plants who put their passion into quality and taste. MediaPlace profiled employees conducting interviews in major bottling facilities in the northeast, creating inspirational content that was seen both internally and externally throughout the Coca-Cola community.