This original campaign was produced for the Nike World Basketball Festival. This is one of a series of true stories featuring New York City basketball legends, filmed on location throughout the city.
Sprint – Cut Your Bill in Half
Sprint challenged us to deliver an experiential event that would drive attendance as well as social media interaction. In a week's time we produced an event in Times Square centered around a team of expert chainsaw artists who chopped up competitors rate plans and drew a huge crowd. Live Tweets, Vines and Facebook posts moved the needs on social for Sprint.
MetroPCS – MetroVision
We were tasked to lift the energy in hundreds of MetroPCS stores across the country. We delivered MetroVision – a branded video channel that featured music videos, original advertising, and true stories of MetroPCS customers, entertaining and informing the MetroPCS community.
This feature documentary, which premiered on Public Television, shows the past, present and future of Indiana University Men's Basketball. We went in depth on the program's humble beginning in 1900, to its heyday in the 1970's, to its resurgence and recent Big10 Championship.
We needed to attract attention in-store and online with a provocative teaser that would align the Marc Ecko brand with the right audience.
Harley-Davidson In-Store Branded Media Program
MediaPlace delivered a digital branded network inside of Harley-Davidson dealerships from coast to coast. We toured the country finding unique Rider Stories, covered major rallies and brought the passion of Harley to life.
Gillette Father's Day
It was time for Gillette to promote the ProGlide Razor to the next generation of consumers, so we organized Barbershop Tours in Atlanta and New York and made barbers the new ambassadors of the ProGlide. We staged simultaneous festivals in both City's for father's day - using social media as our primary outreach tool.
MetroPCS Voicemail to Text
This commercial announced the new MetroPCS Voicemail to text feature, highlighting how seeing your voicemails on screen can change your life!
We traveled L.A. with one of the most well-known African-American biker gangs in the country – Rare Breed. This branded documentary showed how motorcycle gangs have positive impacts in their community, and how the passion for Harley-Davidson extends across demographic lines.
MetroPCS needed a fun, captivating way to promote their Groupline calling feature. This scripted commercial did just that.
When Harley-Davidson needed to sell a major re-design plan to their individual dealerships, we decided the best way was for the dealers to hear from their own. Selecting locations from New York to Oregon, we interviewed dealers who believed in the approach, and let the design speak for itself.
A piece of jewelry can reflect some of the deepest passions of our lives. When selling this high-priced item, we remembered we are really selling aspiration. This montage-style segment aligned the category with the value proposition jewelry retailers need to promote in-store.